Frederick's journey began in New Zealand — as a student seeking more than the generic, synthetic bedding options that lacked comfort and personal sanctuary.
As a textile engineer, he discovered the sleep industry had barely evolved. This sparked his mission to reimagine the sleep environment with personalized solutions.
"nenebay" draws inspiration from Maui's nēnē goose — symbolizing family and home — and the tranquil bay beyond: a safe harbor from life's storms.
Our Mission
To help individuals discover bedding that is truly their own — personalized, vibrant, natural, and innovatively engineered for superior rest.